Congratulations to Ed Stetzer and to Southern Baptists. Ed Stetzer, missiologist and Senior Director of the Center for Missional Research at the North American Mission Board (NAMB), will become director of LifeWay Research as part of a three-way collaborative effort between NAMB, the International Mission Board (IMB) and LifeWay Christian Resources, all SBC entities. I encourage Southern Baptists to read this paper by Stetzer, heed its warnings, and embrace its challenges.